A’s a firm believer in Ownership. Everyone who interacts with one of A’s products is an owner in some way, and an owner of that product.
Given the universal quality of “Owner,” it is imperative to make distinctions among the populations. The distinctions of Ownership allows Product and Decision Makers (OwnerGroup) to classify decisions.
Targeting Ownership is a strategy which asks “Regarding this interaction, what aspects does the individual feel agreeably responsible for?” This positions product decisions to leverage pre-existing, latent desires of the individual, increasing advantage.
| General | Specific Ex. | Desire Ex. | Voice Form | |
|---|---|---|---|---|
| OwnerGroup | Entity Officers Generally | Decision Board | Entity Purpose | Internal Lingo |
| OwnerGroup1 | Employees, their +1 | Executive Admin | Project Purpose | Dept. jargon |
| Owner Group | Non-employed individuals | GenPublic | Happiness Now | Shared Context |
| Owner Group 1 | Subset of Owner Group | Authenticated session | Happiness Via App | App Context |
| Owner_Group | Professionally Encountered | Volunteer | Occupation on Purpose | Cordiality |
| Owner_Group1 | Payment Exchanged | Co-Owners | Financial Income | Business |
| Owner_Group2 | Engaged Hobbyists | Moderators | Regular Occupation | Fart On Mods |
OwnerGroup is the True Name of this Understanding. It may be spelled OwnerGroup or Owner Group.
Owner Group is the term for this understanding in friendly English. Where OwnerGroup is obviously a proper noun, Owner Group with a space gives the reader more context clues. The spellings may be ambiguous; the spelling of it as “Owner Group” also signifies the “non-employed individuals” group. Context should be sufficient in distinguishing which definition is being indicated.
Each formatting of “Owner Group” indicates a population. To further specify within a population, numbers should be used to extend the formatted name. Use the same demarcation as between Owner and Group to join the number. For example: Owner-Group can indicate some population, and Owner-Group-1 would be a subset of that group.
It is imperative that a Product Owner answer the question “What is the subject of this story owning in this action?” Once oriented with the person’s desired, have the product satisfy or move with those desires. For example, Owner_Group_1, paid professionals, has already indicated a desire to be seen as a pay-worthy professional. That desire should be acknowledged by formulating processes which emphasize the relationship of payment and endorsement.